MTV Spring Break events in 2012 and 2013 were some of the largest and most high profile events PUSH Las Vegas staffed and executed during those years.
Although the days of raucous spring breaks were pretty much gone by this point, MTV still put on a pretty fun party weekend at the Palms Las Vegas pool for college aged attendees. PUSH ran numerous activation areas and interactive activities on behalf of several high profile clients such as SoBe, Burger King, Warner Brothers Pictures (promoting “Wrath of The Titans”), Disney (Promoting The Latest “Pirates Of The Caribbean” release), Express Clothing, Stride Gum, and several more. All in all, we had 55 Brand Ambassadors on staff over the three day event.
“We came back to PUSH Las Vegas for the second year’s MTV Spring Break event because they really “knocked it out of the park” the first year, and we were anxious to work with them again. They didn’t disappoint in year two. Both years, they provided a terrific staff of attractive, professional and fun BAs that represented our clients with enthusiasm and skill.” – Sheena Dolce, Event Coordinator
Each activation area had an individual objective based on the product or service being represented. The Brand Ambassadors were to engage the “Spring Breakers” in games, conversations, product demonstrations and more.